Five steps to writing great prompts for Marketing Profession…

There is so much conversation about how marketing professionals are using AI to augment their productivity, but it takes time to get it right. Whilst we are loving NLP – NATURAL LANGUAGE PROCESSING we still need to become familiar with what works best for us (and our need).

Here are five of the best ways to use AI for marketing. And then below I have provided a list of sample prompts to help you get started.

1. Write prompts as short as possible
2. Be specific – is it an email? A blog post? How my words do you want it to be?
3. Offer context – who is the audience, where will it appear, who will read it?
4. Use follow up prompts to help fine tune your query
5. Experiment! You’re getting to know each other and the way we work best.

Educational Prompts

1. Introduction to Topics
   • “What is [topic]? Write a blog post of [number] words introducing the reader to [topic].”
2. Stage Explanation
   • “Briefly explain the stages of the [topic].”
3. Key Elements
   • “List the key elements of effective [topic].”
4. Comparative Analysis
   • “What is the difference between [topic 1] and [topic 2]?”
5. Trend Impact
   • “Outline how [topic] trends have influenced [another topic].”

Informative Prompts

1. Help Page Content
   • “Create content for our help page that explains how [popular software feature] works.”
2. Competitor Insights
   • “Explain what [your company] can learn from [competitor] optimization of its user experience.”
3. Myth Busting
   • “What are some popular myths about [topic]? Write a strong essay under 1,000 words that dispels all myths.”

Listicle Prompts

1. Tools for Beginners
   • “List [number] must-have tools for beginner [topic] enthusiasts.”
2. Blog Post Titles
   • “List [number] blog post titles on the benefit of an effective [topic].”
3. Customer FAQs
   • “List [number] frequently asked customer questions about our [topic]. Provide answers under 100 words to each question.”

Technical Prompts

1. User Manual
   • “Write a [user manual] for [item details] that guides users through its use.”
2. Data Analysis
   • “Analyze the survey data and outline the key findings.”
3. Business Proposal
   • “Create a business proposal for a new content management system in a hypothetical company. Address costs, timelines, and expected benefits.”

Lead Generation Prompts

1. Product Launch Ideas
   • “Generate ideas for a new product launch in [month] that incorporate the theme of [season] and [tone].”
2. SEO Optimization
   • “Suggest high-volume keyword clusters for [topic] to optimize search engine rankings.”
3. Marketing Campaign Strategies
   • “Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix comprising , [price], [place], [promotion channels].”

Social Media Prompts

1. X (Tweet) Promotion – if anyone still uses it
   • “Write a tweet promoting a new product suited for a target audience in [industry] and [location].”
2. Instagram Testimonial
   • “Generate a post for Instagram featuring a customer testimonial about in under [number] words.”
3. LinkedIn Job Post
   • “Create a LinkedIn post promoting a new job opening in [number] words or less with a strong call-to-action at the end.”

Podcast and Video Content Prompts

1. Podcast Episode
   • “Draft a podcast episode about the latest [industry] trends and innovations that contains [number] minutes of dialogue.”
2. Video Series Ideas
   • “Produce [number] topics for a video series featuring interviews with thought leaders in [industry].”

Content Promotion Prompts

1. Press Release
   • “Write a press release announcing a new product launch geared toward [target audience] that sounds confident, exciting, and interesting.”
2. Outreach Emails
   • “Generate ideas for outreach emails to promote a new product, including [number] of attention-grabbing subject lines and [number] of clear calls-to-action.”

By integrating these AI prompts into your marketing work you’ll become more efficient, have time for creativity, and more time to results. Experiment with these examples to find the best fit for your specific needs. Remember you must read what is produced, make sure it delivers on your tone of voice and that it is factually correct.

Also published on Medium.