His zealous efforts to help Donald Trump get elected could shape the race.
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Over the past three months, Elon Musk has mobilized his many resources—his exceptional wealth, far-reaching online platform, and time—for a cause that could have profound effects on his personal fortune and American society: electing Donald Trump.
Musk is going all in: In addition to donating $75 million to America PAC, a group he founded that backs Trump, he has also temporarily relocated to the all-important swing state of Pennsylvania to effectively run Trump’s get-out-the-vote strategy from a war room he set up in Pittsburgh. He has stumped on the trail, hosting a Trump town hall in the auditorium of a Pennsylvania high school last week and telling locals to go “hog wild” on voter registration. And, in his latest stunt, he has offered $1 million a day to registered voters in swing states who sign an America PAC petition backing the First and Second Amendments—a move that the Justice Department reportedly said might be breaking election laws. His efforts may prove consequential: As my colleague Franklin Foer wrote this past weekend, “If Trump wins, it will likely be by a narrow margin that can be attributed to turnout. Musk can tout himself as the single variable of success.”
Musk is far from the only major donor in this race. Bill Gates has reportedly given $50 million to Vice President Kamala Harris’s campaign, and various billionaires publicly support Harris or Trump. What distinguishes Musk though, beyond his on-the-ground efforts, is his ownership of X. He can spread information (and disinformation) with ease, and stifle views he doesn’t like, Sophia Rosenfeld, a historian at the University of Pennsylvania, told me in an email. Media owners have always been influential in American politics (Rupert Murdoch, for example, played a prominent role in past elections through his leadership of Fox News). But Rosenfeld noted that Musk’s particular combination of wealth and media control is “unprecedented.”
Musk’s audience is massive on X: His posts, many of which have amplified false and inflammatory rhetoric, get billions of views. Over the weekend he boosted the baseless claim that Michigan had more registered voters than eligible citizens. After Michigan Secretary of State Jocelyn Benson said that wasn’t true—and that Musk was spreading “dangerous disinformation”—Musk doubled down and accused her of lying to the public. This disinformation had a swift real-world impact: Benson told CBS that her team received harassing messages and threats after Musk’s post. Such rhetoric has the potential to warp how much voters trust election processes. Musk’s America PAC has also been urging people to report examples of “voter fraud” through what it calls the Election Integrity Community on X. Though such fraud remains exceptionally rare, his efforts could further sow distrust in election integrity and lay the groundwork for future claims of a stolen race. (America PAC did not immediately respond to my request for comment.) So prominent is Musk’s role in the MAGA movement that Minnesota Governor Tim Walz joked archly at a recent rally: “I’m going to talk about [Trump’s] running mate …. Elon Musk.”
Musk wasn’t always aligned, at least in public, with such zealotry. He reportedly said that Trump was a “stone-cold loser” in 2020, and he supported Barack Obama in 2008 and 2012. Still, as my colleague Charlie Warzel told me last month, Musk’s feelings of being aggrieved and attacked escalated when he faced pushback from liberals after his Twitter takeover; soon after, he began using X as a megaphone for MAGA. And, though his Trump endorsement seemed out of step with his long-standing image as a climate innovator, it is consistent with his rightward drift: Over the past few years, he has reportedly been quietly donating to Republican causes and candidates, including giving $10 million to Florida Governor Ron DeSantis last year for his ill-fated primary run.
The wealthy have long played an outsize role in politics—but Musk, as he so often does, is venturing to new extremes. If Trump wins, Musk’s gamble may pay off handsomely: In addition to a promised role in Trump’s government, he is poised to receive epic government contracts for his companies. But even if Trump doesn’t win, Musk could set a precedent for uber-rich donors getting more directly involved with political campaigns; that could intensify the “oligarchic side of modern American democracy,” Rosenfeld warned. Though Musk’s hands-on, incendiary campaigning methods are chaotic—and possibly illegal—his efforts during this election may pioneer a model for other megadonors looking to reshape a race.
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Stephanie Bai contributed to this newsletter.
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